FTC Airs Mobile Marketing's Dirty Laundry
Security and privacy were the overriding issues at “Beyond Voice: Mapping the Mobile Marketplace,” a two-day town hall meeting held by the Federal Trade Commission in Washington, D.C., this week.
“The emerging mobile marketplace raises a host of opportunities as well as a host of consumer protection challenges,” said FTC Commissioner Jon Leibowitz. Those challenges include improper disclosure of fees as well as issues involving privacy and spam.
The event, attended by as many as 250 people on the first day alone, included panelists representing the mobile industry, academia, consumer interest and privacy groups, and the government.
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