Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.

Starting Sept. 7, and during each Thursday night broadcast through Dec. 20, the snack food company will set up a "Fire Drill Alert" tab on its Facebook page. The first 1,000 visitors to "like" the alert receive free tubes of Stax and qualify for a host of other prizes.

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