FreeWheel Expands Monetization Rights Management Platform
FreeWheel, a fast growing technology firm which helps media companies manage their online video advertising efforts, wants to do the same thing on every digital platform under the sun—from the iPad to Android cell phones.
The company on Wednesday (June 9) is set to announce that its core Monetization Rights Management product will support HTML5, Android, Cocoa, Flash, and Silverlight. That means that FreeWheel will be able to deliver and manage video ads on PC’s, mobile devices, mobile applications, connected TV’s, and of course devices like Apple’s iPad—which famously doesn’t support Flash, the most popular Web video technology.
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