Fred Wilson's Passion Play

Group messaging—which, for all intents and purposes, amounts to texting with multiple people at once—has been the big story of this year’s South by Southwest Interactive Festival.

Hoping to witness some sort of victory on the scale of Twitter’s 2007 triumph, or Foursquare’s big coming out in 2009, eager SXSW attendees hyped the horse race between applications like GroupMe, Beluga, Yobongo and Fast Society. Then the New York Times ran its obligatory coverage, and the race was really on; by day four, Foursquare co-founder Dennis Crowley was all but endorsing GroupMe as the winner.
 
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