Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working with mDialog to create "tap-through" video ads aimed at smartphone users who are perusing these publishers' digital properties.

While the back-end wiring is pretty complicated for non-IT pros to get their head around (consider the term "cloud-side video stream management platform"), the main concept behind mDialog's service is relatively simple: it's about helping brands deliver location-based coupons via mobile ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in