Fox Launches U.S. Hispanic Site
NEW YORK Fox International Channels has unveiled Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.
This marks the first time FIC has launched a domestic site. “We’ve seen the Internet market for U.S. Hispanics grow exponentially over the last couple of years, so we found there was an opportunity,” said Emiliano Saccone, svp, marketing and content at FIC.
The site is intended as a one-stop destination for consumers seeking advice on topics such as health, relationships, money, beauty and technology.
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