Fox Lands Airline TV Deal | Adweek Fox Lands Airline TV Deal | Adweek
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Fox Lands Airline TV Deal

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Fox Broadcasting Co. has signed a deal to provide content for Airline TV, IdeaCast announced Monday (Nov. 24). Beginning this month, a five-minute block of branded Fox entertainment will air as part of a 40-minute ad-supported entertainment block on Continental, Frontier and jetBlue Airlines flights.  

Launched last year through a partnership between IdeaCast and LiveTV, Airline TV is projected to reach 33 million passengers by the end of 2009 and as many as 57 million passengers by 2010. Since the launch, IdeaCast, which has the exclusive rights to sell video ads and provide branded content on the network, has sold more than half of its available branded content inventory.

"We are excited to have FOX as our first broadcast content provider on Airline TV's shared in-flight channel," said Jason Brown, president of sales and marketing for IdeaCast.
I addition to Airline TV, IdeaCast's out-of-home networks include Health Club TV and Six Flags TV.