Foursquare's continues to court retail chains. The company announced today (July 18) a new "Local Updates" feature designed to retailer deliver their customers geo-targeted offers. The marketing tool will roll out later this week after being tested recently by H&M, Wolfgang Puck, Outback Steakhouse and several other location-based brands big and small.
Noah Weiss, Foursquare product manager, said Local Updates should enable retail chains to geo-target specials, coupons or other messages. Theoretically, Weiss said, a national brand like Whole Foods–which runs different promotions regionally–will find the feature useful.
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