For Four Notable Startups, This Was SXSW

Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of South by Southwest scattered across a lobby festooned with the requisite displays of cowboy boots and stag heads on the wall. It’s late Sunday afternoon and it looks as though Williamsburg (as in Brooklyn, not as in Historic) has invaded Southwest Texas, only with a few more notches of “you-mean-you-haven’t-tried-that-new-app-yet?” arrogance and earnestness.

Inside the hotel’s packed bar area, a mix of hipsters, nerds and the odd gray-haired exec clinks glasses and swaps observations about an even more digital future.

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