The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the form of a new magazine-like tablet ad.
According to CEO Jean Marie Hullot, the mission at Fotopedia (which is behind high-res photo iPad apps like Heritage) is to "help people discover the beauty of the world." Well, the company's new ad model, which rolled out last week, looks to bring that philosophy to brand advertising.
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