FM Does Deal With TextDigger
Federated Media has acquired a semantics and linguistics technology platform from San Jose, Calif.-based firm TextDigger.
According to FM founder and CEO John Battelle, the company will begin using TextDigger’s set of tools to help its publishers improve their content flow and site navigation so they can ultimately create better advertising and marketing opportunities.
TextDigger boasts a proprietary platform that scans content for specific words and phrases based on context, linguistics and semantic patterns. It can deduce meaning from such data.
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