First Mover: David Wertheimer

Fox's new digital chief wants to harness social media's power for viewers and advertisers

Specs

Age 44

New gig President, digital, Fox Broadcasting Company

Old gig CEO, Entertainment Technology Center, USC

So you’re Fox’s digital guru. Shouldn’t that make you want to step up your Twitter game? I mean, 39 tweets?

Obviously, I spend a huge amount of time working with our team on what we want to do with social media. But it’s not about me—it’s about getting people to engage on another level with the shows, the characters and the network itself.

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