First Mover: Amanda Goodfried

A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs

Age 33

New gig Chief marketing officer, DanceOn

Old gig Senior manager of digital content, Disney Interactive Entertainment

You went from working for a huge media conglomerate in a seemingly very fun space to DanceOn, a premium network on YouTube. Why make the move?

I was involved in startups for several years. Once you have that in your blood, it never leaves you. When this came up, I jumped. I get to be part of something new and at the forefront of creating a new medium.

Madonna is one of the backers.

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