All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude.
According to a source with direct knowledge of the sales figures, after tickets for the film—based on the erotic trilogy by author E.L. James—went on sale Jan. 11, it tallied $1 million in online sales before end-of-day Tuesday.
And Fandango this morning reported that Fifty Shades is the fastest-selling R-rated movie in its 15-year history. It is currently besting R-rated box office triumphs of the past such as Gone Girl, Sex and the City 2 and the second and third Hangover movies, per the online movie-ticket service.
The film has racked up close to 40 million YouTube views for a handful of trailers being released in recent weeks.
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