Federated Media Acquires TextDigger
Federated Media Publishing (FM) has acquired a semantic and linguistics technology platform from the San Jose, Calif.-based firm TextDigger.
According to FM founder and CEO John Battelle, the company will begin using TextDigger’s set of tools to help its publishers improve their content flow, site navigation—and ultimately create better advertising and marketing opportunities.
TextDigger boasts of a proprietary platform which can automatically scan content for specific words and phrases—and also better deduce meaning from text–based on context and linguistic/semantics patterns.
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