Federated, Clever Girls Ink Pact
Federated Media is looking to expand its reach into the female demographic through a new pact with the upstart female-centric blogging network Clever Girls Collective.
Through the new partnership, Federated will be able to sell advertisers display inventory and custom ad opportunities on 200 or so Clever Girls blogs (in total the network reaches roughly 9 million unique monthly users, according to internal data).
In addition, marketers will be able to tap into the Clever Girl blogger’s social media proclivity; the group’s community are known for being active users of Facebook, Twitter and other social platforms and will be occasionally tasked with serving as brand advocates to their individual followings as part of the new partnership.
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