Feature: I'm on the Phone!
Chief marketing officers often fall prey to the belief that others are ahead of the queue in staking claims in new media. Two years ago, a CMO might have felt she was missing out on Second Life and hurriedly assembled a virtual storefront there. Around the same time, she would have raced a widget out on the market. In each case, the motivation seems to be able to say, “Yeah, we’ve got one of those,” and appear on top of things.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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