Fast Company Declares Upworthy Fastest Growing Media Site of All Time

Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company.

Upworthy, which plucks content from social media and repackages it for heightened emotional appeal, was founded by MoveOn.org creator Eli Pariser in March 2012, and generated 8.7 million unique monthly visitors in its first six months. The idea for Upworthy grew out of Pariser's book The Filter Bubble, which postulates that Internet algorithms insulate people from differing views and opinions.

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