Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night? GOP operatives bought promoted tweets to push numerous talking points in her speech.
"The Ann Romney [team] was live-tweeting her speech," Peter Greenberger, Twitter's Washington ad sales lead, told Adweek. "And they were promoting the tweets in real-time. It was a powerful way to push her message into the timelines of Twitter users around the country."
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