Fast Chat: PepsiCo's Josh Karpf

Digital lead riffs on tech startups in Brazil

Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in 2010. In the coming months, PepsiCo will select up to 10 entrepreneurial companies that will team up with brands like Pepsi, Gatorade and Doritos for marketing-minded innovations.

"It's not just about selecting the next cool app," said Josh Karpf, PepsiCo’s digital lead. “It really starts with business objectives and finding partners that can help us."

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