Fast Chat: Dr. Magid Abraham

comScore CEO talks viewability and the company's patent war

Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into text with the newly published whitepaper, “The Economics of Online Advertising.” He talked to Adweek about that work as well as the company’s recent patent war.

Adweek: One of the big focuses of your report is digital scarcity, or the lack therof. It seems the biggest challenge with reducing the number of ads online is getting publisher to overcome any fears over revenue impact.

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