Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32 billion.
Mobile accounted for 73 percent of its ad sales, compared to 69 percent during the fourth quarter of 2014.
The growth rate in ad revenue actually represents a bit of a slowdown for the Menlo Park, Calif.-based company, which saw a year-over-year increase of 53 percent during Q4. Meanwhile, its market share also continues to grow. According to eMarketer, Facebook accounted for 8 percent of the $145 billion online advertising space in 2014 compared with 6 percent the year before.
How CEO Mark Zuckerberg's social behemoth grows ad sales during the next few quarters will be closely watched, as the company gets its video marketing initiative together for brands. Facebook has made a consistent string of moves in recent months to siphon revenues away from chief competitor Google.
Here are a few other key marketing-related takeaways from Facebook's fourth-quarter earnings report:
- Monthly active users, or MAUs, rose 13 percent year-over-year.
- Mobile-only MAUs totaled 581 million, or 40 percent of the platform's total audience.
- North America accounted for 49 percent of its revenue.
- Revenue from payments and other fees fell 5 percent from the previous year due to a consumer shift from desktop to mobile gaming.