Is Facebook's Bolt Teaser the Start of App Ads on Instagram?

Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both.

When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.

Facebook wouldn't say what Bolt was, but it's likely the next app idea out of Mark Zuckerberg's crew, and it's getting a little push on sister app Instagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in