Facebook is launching ‘Deals’ today, the social networking giant’s answer to sites like Groupon and LivingSocial. The online discount market may be teeming with competitors, but Facebook believes Deals sets itself apart by capitalizing on its largest asset: a click-happy 600 million strong audience.
The feature will first launch in Atlanta, Austin, Dallas, San Diego and San Francisco, and will push deals that would be best enjoyed with friends. For niche products, Facebook will hone expert knowledge by collaborating with sites such as OpenTable, PopSugar City and Zozi.
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