Facebook’s Holy Grail of Branding

'Sponsored Stories' get 50 million ‘likes’ a day

Facebook’s ad revenue last year totaled $1.86 billion. According to Carolyn Everson, vp of Global Sales at Facebook, that figure represents a mere trickle compared to the ad monetization fire hose Facebook holds. And that fire hose represents more than just direct marketing ads. Facebook is going for branding dollars.

Social media allows powerful word-of-mouth advertising to be globally scaled. “That’s the holy grail for branding,” Everson said yesterday at the TechCrunch Disrupt conference.

Facebook’s advertising is only “1 percent of where we need to be,” she said.

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