Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.
Organic reach will be reduced to 1 percent or 2 percent, according to Valleywag, citing an anonymous source “professionally familiar with Facebook’s marketing strategy.” Valleywag did not get a comment from the social net, but CNET said Facebook confirmed that marketers will see the organic reach of Page posts decline over time.
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