The company truly is more mobile than desktop based at this point after showing off earnings today that are primarily derived from ads on smartphones and the like. A year ago, mobile advertising represented less than 25 percent of Facebook’s ad revenue. Last quarter it was 53 percent.
Facebook made $1.24 billion on mobile ads in the fourth quarter 2013, and in the same quarter in 2012 mobile revenue was $305 million.
Total revenue in the fourth quarter was up 63 percent last quarter to $2.59 billion, with profits of $523 million. For the year, revenue hit $7.87 billion with profits of $1.5 billion.
Total users have topped 1.2 billion, with 297 million people accessing the network monthly solely on mobile.