Anyone with an iPhone will now be able to livestream video through Facebook in the United States.
The social network today announced it has expanded Live Video access beyond celebrities, verified users and journalists to any U.S. user with an iPhone. The Menlo Park-based company said in a blog post that it plans to roll out the feature around the world in the coming weeks. Live Video for Android is also in the works.
To use Live Video, users tap on the Update Status button, where they can then write a brief description of the livestream. Users also can choose the audience before going live. During the livestream, users will be able to see the number of viewers, the names of friends who are viewing and also a real-time list of comments. Completed broadcasts will be saved to the Timeline like other videos. (Facebook users also will be able to discover which friends or public figures are using live video feeds, along with the option to subscribe during a live broadcast.)
Video overall is becoming a bigger part of the platform. According to Facebook's fourth-quarter earnings report, people watch 100 million hours of video every day on the platform. And nearly 1 billion people around the world access Facebook daily through a mobile device.
Facebook announced Live Video in December, and the move is heating up the competition surrounding livestreaming. Tuesday, Twitter-owned Periscope announced a new integration with GoPro Hero 4 cameras. (And don't forget about YouTube, Meerkat or AOL's Kanvas.)