Facebook Launches New App Directory | Adweek Facebook Launches New App Directory | Adweek
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Facebook Launches New App Directory

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Application developers have a new piece of real estate to strive for on Facebook, which on Wednesday (May 20) officially unveiled its new Application Directory (www.facebook.com/apps) which showcases apps that have passed through the social networking site’s verification process.

The idea behind the new directory is to provide Facebook users with a centralized place to sort through 52,000-plus apps that have been developed for the site over the past several years. If the channel catches on with users, it’s also likely to provide a powerful promotional launching pad for new apps. For example at the top of the new page is a Featured By Facebook tool which allows user to flip through 14 pages of applications—two at a time—which have been selected by the site’s staff.

Below the Featured By Facebook section is an Apps You May Like section, which is a mix of Facebook’s most popular apps as well as an apps that have been suggested based on a individual user’s interests and activities on the site. In addition, the channel also highlights apps that a user’s various friends have recently interacted with, and users can search for apps within specific topic categories such as Business & Finance, Entertainment and Sports.

Facebook is touting the new channel as a way for users to discover apps that may otherwise have gone unnoticed. However, the site is clearly looking to provide incentive for developers to build applications that measure up to its verification standards (currently the verification process is optional). 

Among other things, Facebook’s Application Verification Program looks to protect user’s personal data while encouraging transparency by developers.