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Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads

Ramps up game for finance, car and insurance brands

Lead-generation advertising is coming to social platforms. Getty Images

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms. 

The company has been ramping up its lead-gen game for the past year. For instance, in October, it announced tools to make it easier for niche marketers to capture consumers' information via forms on mobile devices. 

The Menlo Park, Calif.-based social giant also unveiled the following lead-gen updates on Wednesday:

  • Advertisers can now duplicate lead-ad forms and edit fields across campaigns.
  • It added customer-relationship-management (CRM) vendor partners for lead-gen ads including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
  • Facebook also partnered with MailChimp to create a system that's supposed to automatically add leads to advertisers' lists.
  • Here's an international, privacy-minded one: Advertisers now have additional options in the disclaimer portion of the lead-ad form, including a new check box for consumers to give permission to share their information. The feature could be helpful in countries where double opt in may be required.
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