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Facebook Is Going to Present at the 2015 NewFronts

Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek.

Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely. Typical NewFronts presentations of the past have focused on premium video; in fact, all 22 companies involved in last year included new Web content.

Digital media notables such as YouTube, BuzzFeed, Vice and AOL in recent years have made a big splash on the video marketing scene by holding NewFronts events. The presentations—which are designed to wow advertisers—emerged as a counterpart to TV's annual Upfront extravaganza.

And now it appears to be Facebook's turn in the spotlight.

Forrester Research reported that online display ad spending is expected to go up 90 percent by 2019, with video propelling the majority of the increase. And Forrester said that dollars dedicated to video platforms are projected to increase to 55 percent of the total desktop display spending by that same year.

With Facebook reporting that it gets 1 billion video views a day, it makes sense that the tech player wants a piece of the ad pie.

According to online video marketing company VidIQ, Facebook is already increasingly stealing brand dollars from YouTube, as more marketers flock to the social network to use its autoplay feature that debuted in May. Facebook also announced an ad partnership with Publicis Groupe that same month. That's not to mention that the Palo Alto, Calif.-based company recently added Instagram video ads. Disney, Activision, Lancome, Banana Republic and CW all debuted 15-second spots—which also autoplay—in October.

Facebook declined to comment.

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