Facebook's latest mobile app iteration seems to be aimed at getting the social-local-mobile experience on par with Foursquare and Yelp. The Menlo Park, Calif.-based digital giant, which says more than half of U.S. visitors to its business pages are on mobile devices, revealed these features today in a blog post:
- search-by-category (hair salons, gas stations, restaurants, etc.) capabilities, reminiscent of a more-rudimentary version of Fourquare's Explore button
- locations rated on a five-star system, mimicking a Yelp mainstay
- recommendations can be shared with friends
Facebook has added these items to the app's Nearby section, while also moving the check-in, like, touch-to-call and get-direction buttons there. The moves underscore how CEO Mark Zuckerberg's firm has increasingly focused on its mobile product in the last year to mirror consumers' changing digital behaviors and to attract more ad dollars.
At the same time, businesses need to manage their pages appropriately to take advantage of Facebook's mobile app traffic. For instance, it recommends businesses to update their category listing and include basic info such as address, retail hours, phone number, etc. in their About sections on the social site.