With Facebook expected to go public this Friday, May 18, Mark Zuckerberg is already getting an earful from Wall Street about what he needs to do to boost earnings. Madison Avenue and the digital ad world are also having their say.
“At the highest level, they should definitely be thinking of investing in utilities that will [directly generate revenue], product features that they can offer consumers and that they can monetize at the same time,” said Jordan Bitterman, senior vice president and social marketing practice director at Digitas.
For Bitterman, the most attractive option would be to build out a full-blown search offering, as opposed to the circa-1996 experience embodied in its current search engine.
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