Facebook to Face Senate Hearing on Facial Recognition
Subcommittee to examine impact of technology on privacy
Facebook's use of facial recognition technology to help users identify and tag people in posted photos will be scrutinized during a Senate subcommittee hearing to examine the impact of facial recognition technology on consumer privacy.
Rob Sherman, Facebook's manager of privacy and public policy, will defend the social network's new feature, which the company rolled out more than a year ago—culminating in the purchase of the Israeli company Face.com in June.
The feature, deemed nothing less than creepy by U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in