Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a song on Spotify and have it automatically shared to Facebook. That positioned music as the media category that gained traction in 2012. So what's next?
"2013, we think, is going to be the year of movies, books and fitness," said Facebook's vp of partnerships Dan Rose on Tuesday morning during All Things D's D: Dive Into Media event in Southern California.
Movies and fitness may have a head start on books, since the two categories are already on the verge of capitalizing on frictionless sharing as Spotify did last year. Netflix recently swayed Congress to change a law and allow video-watching apps to automatically publish what someone is watching to a social network. Fitness apps like Nike Plus have already connected with Facebook, letting someone share their run with their friends or having those friends cheer the runner while on his or her route.
Books are trickier, at least the print ones. Rose cited the Goodreads app through which users can list the books they've read or are reading and see books their friends have read and rated. A real catalyst for books being shared to the News Feed would be a deeper integration with Amazon's Kindle, which already lets users connect their Facebook accounts, though Rose didn't mention the device.
Facebook's big fish is TV. Twitter has solidified itself as the dominant second-screen platform, but Rose said Facebook is having conversations with companies such as Dish Network and Comcast about creating what sounds like a social programming guide. The idea is that consumers would be able to turn on their TV and see a feed displaying all the shows their friends have watched and how they've rated them. Though he cautioned, "I don't know how many years in the future that will be."