Facebook Execs Tout Mobile, Targeting
Mobile now 23 percent of quarterly ad revenue, per Q4 earnings
Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for the social network, given its history as the desktop social hangout. But Facebook’s number prove otherwise.
Desktop advertising still contributed the majority of Facebook’s $1.33 billion advertising revenue for Q4—up 41 percent year-over-year and 84 percent the company’s total $1.59 billion in Q4 revenue—but mobile now accounts for 23 percent of that revenue, whereas in Q3 mobile only chipped in 14 percent.
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