Facebook Details Ad Biz During Earnings Call

Q3 revenue ekes out estimates

To paraphrase Brad Pitt’s character in the Quentin Tarantino film Inglourious Basterds, Facebook is in the advertising business and, cousin, business is a-booming. The company’s third-quarter advertising revenue increased by 36 percent year-over-year to $1.09 billion, accounting for 87 percent of the company’s $1.26 billion in overall Q3 revenue. That overall figure in turn grew 32 percent from the prior year and slightly beat analysts’ estimates.

But the real story with Facebook’s ad business is less where its numbers are and more where they’re slated to go: in a word, mobile.

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