Facebook CRM: 10 Best and Worst Brands
T-Mobile and Target lead pack of telecoms and retailers, per Socialbakers
T-Mobile and Target were the most devoted brands in the U.S. to customer-relationship managment (CRM) on Facebook during Q4 2012, per a report today from Socialbakers.
For dozens of global brands, the Prague-based social media analytics firm crunched their raw number of Facebook fans by how often they responded to consumer posts to how long the companies' reply took. For instance, T-Mobile USA (2.5 million fans) answered Facebook posts 87 percent of the time and took 77 minutes on average to produce a reply.
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