Facebook, BK End App Flap

Burger King’s Whopper Sacrifice took a novel approach for an application: rather than encouraging people to socialize with friends, it encouraged them to cull unwanted connections from their friends list.

The catch: the application informed a user’s friends they had “sacrificed” someone for a shot at a burger coupon.
 
Facebook, however, wasn’t happy. It informed Burger King the application could not go against user expectations because Facebook explicitly says it will not inform users about friend removal.

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