Facebook to Advertisers: Get More Social

When Mike Murphy joined Facebook in March 2006, he was coming aboard a promising startup with 5 million users, nearly all of whom were in college. A little more than four years later, Facebook is one of the most important companies on the Internet and last week reached 500 million users.

Along the way, Murphy (pictured), who leads Facebook ad efforts as vp, global sales, has seen brands and agencies change their tune. The service was originally seen as a nice way to reach students, although the effectiveness of the site was widely questioned.

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