Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to discontinue using those services and delete them.
Facebook today is unveiling an ads targeting feature that's designed to bring those eyeballs back to companies' apps.
As an enhancement to its mobile app install product, the ads zero in on people who have already downloaded a brand's app through Facebook's custom audience abilities while suggesting with calls to action that they come back to utilize certain aspects.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in