Facebook Adds Smarter Share Button

Facebook is looking to make it easier for media companies and apps developers to track just how viral their content is on the social networking behemoth.

Content sites across the Internet include a Facebook sharing button atop most text articles—along with similar buttons for social news properties like Digg, Mixx, Twitter and others. The company on Tuesday (Oct. 27) unveiled a new version of its share button, which now offers enhanced analytics, so that content producers and developers can track how often specific pieces of content or apps are shared, commented on and favored by Facebook users using the site’s “like” function.

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