Fab.com recently re-launched as a flash-sales site, but CEO Jason Goldberg says he has bigger ambitions—he wants to create the one-stop online store for well-designed goods, regardless of sales model. So today, Fab.com is revealing the next piece of its business model, which it calls an "online pop-up shop."
Similar to a real-world pop-up shop, Fab's new stores are built around a specific theme and only last for around one month. Ideally, a pop-up store should build some of the buzz that accompanies a temporary sale, while also lasting longer than Fab's flash sales, which end after only a few days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in