eXelate Rolls Out 'Premier Media Partnership' Product
Online data purveyor eXelate wants to make it easier for the average media buyer to purchase ad inventory and data concurrently.
The company, which typically sells demographic and behavioral data to demand-side platforms and ad networks, has rolled out a new product called Premier Media Partnership aimed at digital agencies—rather than the slew of specialty trading desks that have popped up at agency holding companies in recent years.
The product allows buyers to purchase both inventory and targeting data in one fell swoop, according to eXelate CEO Mark Zagorski—and with full transparency.
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