Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.
"It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community that's attractive for us," said Evolve Media president Brian Fitzgerald. "We can work with brand marketers, allowing them to reach women generally and broadly, as well as align a typical marketing program against a very specific audience—the LGBT audience."
Big picture, just two years ago, anti-gay group One Million Moms led a campaign against J.C.
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