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Evolve Launches Momtastic Web Portal

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Evolve Media Corp. has launched Momtastic, a new women-aimed Web portal, which blends original editorial and blogger-produced content from various mom blogs.

The new site, part of Evolves AtomicOnline publishing division, features sections focused on parenting, cooking, health and beauty, home and living, entertainment and community.

Officials at Evolve said that as part of an effort to distinguish Momtastic from other mom-oriented sites, the site’s editors will attempt to engage its audience directly on a regular basis, frequently answering reader questions and providing advice as part of its editorial output.

To that end, Momtastic is planning a heavy presence in social media, as it launches in conjunction with a Facebook fan page and a Twitter feed. The site’s editors also plan to encourage women to post funny anecdotes and motherhood stories to a special section called "mom-ents."

Plans are in the works to roll out several original Momtastic video series, said officials (Evolve recently rolled out Springboard Studios, a standalone branded entertainment production unit).

Ad sales for Momtastic will be handled by Evolve’s rep firm division Gorilla Nation.