Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time campaigns to shell out product samples and build brand buzz.
Evian began its Twitter push in New York from Aug. 19 to 21 under the hashtag #Evianbottleservice, targeting consumers in city parks like Bryant Park and Madison Square Park at hot times of day.
To participate in the program, consumers had to use the hashtag to tweet a message to Evian that described their current location.
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