Even at CES, Marketers Grapple With Innovative Advertising

Panel discusses recent election as example of cutting-edge marketing

President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of "The Future of Enhanced Advertising" panel (part of the Digital Hollywood event during CES) pointed to the president’s election campaign specifically or the larger election cycle as though those were Neil Armstrong’s first steps on Madison Avenue’s emerging technology moon.

Fred Bucher, who runs the marketing group for Time Warner Cable Media Sales, said the week before Election Day that the Obama campaign began buying spots on TV Land, which he described as "20 networks deep" from the typical presidential campaign buy.

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