ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising Bureau's second annual Podcast Upfronts.

But a big, recent push for sports content is especially intriguing, with Sports Illustrated unveiling a trio of programs, PodcastOne debuting an action-sports play and ESPN announcing that a podcast version of its award-winning, film-style 30 for 30 TV documentaries is forthcoming in early 2017.

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