ESPN, YouTube Link Up for Promo Campaign
Now almost anybody can get on SportsCenter.
ESPN and YouTube on Wednesday (Sept. 8) will launch a joint promotional campaign, Your Highlight, which will encourage viewers to submit top amateur sports highlights—the best of which will be showcased on SportsCenter.
ESPN has been a YouTube partner since July of last year, when parent company Disney struck a larger content distribution deal with the Google-owned video site. But until now the ESPN/YouTube channel has consisted entirely of ESPN-produced content.
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